Knowing why people use the Internet is critical in delivering content that meets their needs, both in the subject matter and the manner in which content is presented.
Internet users are mainly browsing the Internet looking for information (answers) and as that information is often already covered in thousands of competing website articles you need to find a niche that is highly searched but not widely written about.
Niche website or article content needs to be presented in a concise, easy to navigate format to avoid those that scan content (most Internet users) from clicking away from your website.
Finding such content is not easy but is time well spent if you can find a market your article can corner.
My article writing fee (£25 per 500 – 600 words) includes the following:
- Market research re your target audience to find out what people want to know about your products or services or any area where you product or service is used.
- I use a question tool to see if any questions are being searched in high volume.
- I use a keyword tool to see what phrases are being used to find ‘answers’.
- I will then do some Googling using some good results from the above research to see what high ranking content already exists in those areas.
- If the ‘answers’ on those top three pages, have limited, irrelevant poorly written content, I know there is an opportunity for improvement with an article that ranks higher and delivers the goods.
- Better still, if there is very little article content on that first page (and remaining two) I may well have found a niche topic to write about.
Note:
Just because there are no articles showing on that first page doesn’t mean there are not thousands of articles on that topic. What it does mean however is that in terms of content related to terms people are using in searches, they may be lacking and as such failing to attract search engines.
Thus when I write an article that does cover those keyword phrases that people are using to find those answers, your article has an increased chance of ranking highly and out-shining all the other articles in cyber space.